January 2011
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Is the iPad just for recycling old content?
Magazine publishers who have vast archives of content are understandably tempted to see a new platform, such as the ipad as an opportunity to cash-in.
The jury is still out on whether the readership will pay for it though.
Here’s a piece from e-consultancy on Conde Nast’s new Best of Italy:Condé Nast Traveler.
iPad Magazine Strategy: recycle old content?
