CBS say mobile revenue isn’t significant enough for products to stand on their own. This may be true for traditional publishers but for brands, especially retailers, the case has never been stronger.

On the very same site ASOS.com are featured announcing a raft of mobile launches based on their observation that 10% of their traffic is already mobile.

At the risk of sounding like a stuck record, it seems ever more true, that the big opportunity right now is for brands to become media owners like ASOS.com have with their magazine, web editorial and communities.