Posts tagged app

Thanks to Simon Andrews at Addictive Mobile for pointing this one out.

I was really taken by Forrester Analyst, Thomas Husson’s piece for MocoNews about the debate surrounding the relative benefits of mobile web over native applications.

Read the full article here but the gist was that they are good at different things. The mobile web has greater reach, and is a hell of a lot easier to develop for multiple handsets/devices but apps have the edge when it comes to engagement - you can use them offline and the button’s always on your device.

It all depends what you want to achieve, of course.

I’ve been desperate to share our latest Project cover but have been thoroughly embargoed from doing so. Here’s a sneak peek from the Project facebook group and more on the Project blog.

Project Issue 3 cover

YouTube - Wired Magazine for Android

YouTube - Sports Illustrated’s Android tablet app

Magazine publishers who have vast archives of content are understandably tempted to see a new platform, such as the ipad as an opportunity to cash-in.

The jury is still out on whether the readership will pay for it though.

Here’s a piece from e-consultancy on Conde Nast’s new Best of Italy:Condé Nast Traveler.

iPad Magazine Strategy: recycle old content?